Aura is our AI-powered shopping assistant designed to make discovering beauty products faster, easier, and more personalised.
You’ll find Aura by clicking the “Ask AI” button near the search bar on both mobile and web. From there, you can chat directly with Aura to get real-time support while you shop.
Aura can help you:
- Find the right products for your skin type, hair type, or beauty goals
- Compare products and understand the differences between them
- Check ingredients and learn what they mean for your routine
- Summarise reviews so you can shop with confidence
- Build complete skincare, makeup, or haircare routines
- Discover gift with purchase offers and promotions
- Add full routines to your bag in one go for a seamless checkout experience
Aura uses AI to generate helpful, personalised responses based on what you share, combined with general product and beauty knowledge, so you can make informed decisions quickly and confidently.
If you’re unsure what to choose or need instant discovery support, Aura is there to guide you.
Please note, Aura is currently available on web and mobile browsers via the site experience, and is not yet available in the app.
We’re excited to help you shop smarter with Aura – your beauty discovery companion.
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